In early January 2019, childhood sweethearts Damon Mayoh and Clare Hamilton sat across from each-other in a small coffee shop in Newtown, Sydney, hatching a plan. Damon said to the beautifully dressed Clare, “you need to start a shop and show ladies how amazing they can look dressing in pre-loved clothing”. So the conversation began about creating something different, a combination of something not seen before that we knew of. So over the next few days while holidaying in sunny Sydney we designed the initial concept for “Coffee and Clothes”. A Circular Fashion boutique combined with a Coffee Shop.
Given Clare has several wardrobes full of beautiful clothes, 90% pre-loved, we knew there was a wave of change coming in the way we all think about our clothing, where we attach our values and how we are now starting to consider the implications of what we purchase.
With Clare’s background in personal styling and her passion for shopping sustainably, we knew there was a service we could bring to the public that would not only help ladies look thier best, but do so for a fraction of the cost and help our environment in the process. The journey of seeking high quality, amazing pre- loved fashion to offer ladies affordable and sustainable fashion began. The next question was, where do we open our little creation to offer women our amazing Circular fashion?
Enter Belgrave! We found an iconic site on Main Street that had just come up for lease, turning out to be the perfect place to create our vision. Having grown up in Europe Clare had a concept for a Parisian style boutique and with Damon’s trade skills it quickly began to take shape. To continue our love of sustainability, we fitted out our vision as much as we could with items that had been reclaimed, upcycled or pre-loved. From the clothes racks to the fitting room, pictures and decor, items complimented our Ethos...tread lightly on our planet.
Our next driver in the boutiques conception was to create an environment where ladies can relax, feel comfortable and enjoy our welcoming space, feeling at home. Our coffee shop and clothing boutique does just that, ladies feel they can take more time than they otherwise would to try clothes on, sip their latte and experiment with accessories while enjoying Clare’s personal styling guidance.
Here we are less than a year later, sourcing top quality, amazing items globally to share with our beautiful customer base that grows daily, both in store and now online. To date our concept is receiving great reviews and soon we hope to expand, offering more locations and reaching women around Melbourne and Australia........you never know....perhaps even the world!!
With love for the planet,
Clare & Damon x
If you cannot make it into our gorgeous Boutique, visit C&C Online, our Online store within this site. Here you will find exclusive garments, hand selected to appeal to an international audience. Discover high quality womens fashion in as new condition, often with the new tags still attached!
This is also the new home of DeClare Denim, where every single garment is unique and created with LOVE.
Our Mission Statement
"Inspiring others to help create a world where everyones first choice for fashion is Circular"