In early January 2019, childhood sweethearts Damon Mayoh and Clare Hamilton sat across from each-other in a small coffee shop in Newtown, Sydney, hatching a plan. Damon said to the beautifully dressed Clare, “you need to start a shop and show ladies how amazing they can look dressing in pre-loved clothing, like you do”. So the conversation began about creating something different, something not seen before that they knew of. So over the next few days while holidaying in sunny Sydney the initial concept was designed. A Circular Fashion boutique with a high end feel but with affordable prices for all women to enjoy.
Given Clare has several wardrobes full of beautiful clothes, 90% pre-loved, they knew there was a wave of change coming in the way we all think about our clothing, where we attach our values and how we are now starting to consider the implications of what we purchase.
With Clare’s background in personal styling and her passion for shopping sustainably, they knew there was a service they could bring to the public that would not only help ladies look their best, but do so for a fraction of the cost, helping our environment in the process. The journey of seeking high quality, amazing pre- loved fashion to offer ladies affordable and sustainable fashion began. The next question was, where should they open their little creation to offer women amazing Circular Fashion?
Enter Belgrave! They found an iconic site on Main Street that had just come up for lease, turning out to be the perfect place to create their vision. Having grown up in Europe Clare had a concept for a Parisian style boutique and with Damon’s trade skills it quickly began to take shape. To continue the love for sustainability, Damon and Clare fitted out their vision as much as they could with items that had been reclaimed, upcycled or pre-loved. From the clothes racks to the fitting room, pictures and decor, items complimented their Ethos...tread lightly on our planet.
Their next driver in the boutiques conception was to create an environment where ladies can relax, feel comfortable and enjoy a welcoming space, really feeling at home. Their clothing boutique does just that, ladies feel they can take more time than they otherwise would to try clothes on and experiment with accessories while enjoying Clare’s personal styling guidance.
Here they are less than a year later, sourcing top quality, amazing items globally to share with their beautiful customer base that grows daily, both in store and now online. To date the fabulous concept is receiving five star reviews with many happy customers wearing their garments all over the world.
If you cannot make it into our gorgeous Boutique, visit C&C Online, our Online store within this site. Here you will find exclusive garments, hand selected to appeal to an international audience. Discover high quality womens fashion in as new condition, often with the new tags still attached!
This is also the new home of DeClare Denim, where every single garment is unique and created with LOVE.
Our Mission Statement
"Inspiring others to help create a world where everyones first choice for fashion is Circular"